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Use cases for Marketing and Sales

Marketing and sales teams constantly deal with unstructured requests — campaign briefs, creative needs, event forms, demo requests, or content approvals — coming from multiple channels like chat, email, or meetings. This often leads to confusion, rework, and delays.

Smart Forms for Jira enables marketing and sales teams to replace all of that with structured, centralized forms that anyone can submit — from inside the company or externally.

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