Measuring Marketing Campaigns in Jira with Marketing Campaign Analyzer

Use Case: Analyze LinkedIn Campaign in Jira

This use case shows how Marketing Campaign Analyzer combines data from Google Analytics 4 (GA4) and Jira work to measure the true impact of a marketing campaign.

Let's look at a real example with a LinkedIn campaign.

https://www.loom.com/share/a232bfc6f30f4598ad0f08142762c009

Step-by-Step Workflow

Create a New Campaign Report: Create a clear workspace where all your campaign data comes together.
Connect Google Analytics: Configure Access, then select your Google account.
Set the Campaign Time Range: Choose the time period when the campaign ran.
Choose the Campaign & Metrics: Select campaigns from your GA4 list. Choose which metrics you want to see in your dashboard. A
Add Jira Work Data: Attach the Jira filter you made for the campaign. This pulls in all tasks, issues, and time logged by the team.

📊 Campaign Results

From this LinkedIn campaign, the team recorded:

3 people involved
14.5 total hours logged
10 Jira issues completed
62 new users acquired (GA4)
2 key events (GA4)

Now, the dashboard displays both your results and the resources you invested.

🎯 Why Seeing All Metrics Together Matters

On their own, these data points only show part of the story:

GA4 shows traffic and user activity.
Jira shows tasks, effort, and progress.

But Marketing Campaign Analyzer brings them together to show:

The effort the team invested.
The results the campaign brought.
Whether that effort is paying off.

With this unified view, marketing leaders can move from guesswork to data-driven decisions, see real marketing ROI, and plan future campaigns with confidence.

With Marketing Campaign Analyzer, you can:

Track campaign performance clearly.
See how resources were used.
Understand the effort-to-impact ratio.
Improve future campaign planning.
Identify high-ROI initiatives.

Marketing Campaign Analyzer turns scattered data into actionable insights, all within Jira.

If you need any help or have questions, please contact us via SaaSJet Support or email support@saasjet.atlassian.net

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