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Get started with Marketing Campaign Analyzer

Go to the Jira sidebar, find the installed Marketing Campaign Analyzer under "Apps," and click to open it.

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  1. Configer access

To connect with your Google Analytics account:

1.1. Click Configure access when prompted.

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1.2. A secure window will request access to your Google account.

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1.3. Confirm access and allow permissions.

This step is required to pull analytics data into your reports.

2. Create Your First Report

On the welcome screen, click Create New Report.

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  1. Select a Google Analytics Property

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3.1. Choose your Google account and property from the dropdown list.

3.2. Click Apply.

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  1. Set Report Parameters

4.1. Choose the date range for your campaign report.

4.2. Add:

  • Campaign Name

  • Jira Filter

  • Metrics to display

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Tip: You can rename the report by clicking the report title.

  1. View Your Campaign Report

Click “Go to work items” for a direct Jira work item view.

  1. Manage Existing Reports

All reports are saved under the My Reports list.

  • View creator

  • GA property

  • Campaign name

  • Linked Jira filter

  • Delete if needed

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